Beyond Logos: What is Branding
Understanding the true concept of branding is crucial for businesses and designers alike. Often, the term “branding” is mistakenly interchanged with logos, identity design, or typography, ...
Building a brand is easy, here are 20 tips to help you get started…
How to build a brand: Do great work
How to build a brand: Do crappy work
How to build a brand: Focus on your customers
How to build a brand: Talk about yourself all the time
How to build a brand: Be generous
How to build a brand: Be greedy
How to build a brand: Be authentic
How to build a brand: Pretend to be someone you’re not
How to build a brand: Stand for something
How to build a brand: Drop your convictions when they’re questioned
How to build a brand: Embrace a “make it better” mentality
How to build a brand: Settle for “good enough”
How to build a brand: Be transparent
How to build a brand: Keep secrets
How to build a brand: Be consistent
How to build a brand: Be unpredictable
How to build a brand: Communicate promptly
How to build a brand: Keep everyone waiting
How to build a brand: Show empathy
How to build a brand: Be insensitive
Are you picking up what I’m laying down?
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