Case study


Foncannon Tax & Financial Services built a successful accounting firm by word of mouth and a good reputation. Even still, Rob felt like their online marketing was holding them back. After hearing about StoryBrand, he knew that was his next step, and a mutual colleague referred him to me because I’m a StoryBrand Certified Guide.


We rebranded his business as Foncanonn CPA Group to remove confusion caused by the “financial services” language. We followed the StoryBrand framework to clarify his marketing and launch a new website and a series of sales funnels. Then, we spent about a year training his internal team so they could manage his marketing.

Services provided:

Visual branding (Logo, Fonts, Colors, Icons), Brand messaging, Website design & content, Lead generators, Marketing videos, Email marketing, Marketing advisory services.

At first, I hired Nathan to help me with a new website. He wrote all of the content and created a blueprint for the site, and I had a local web company build it. I was trying to save some cash, but I didn’t like their work, so I hired Nathan to do the entire project. It turned out awesome so I had him build my sales funnels, and train my team too.

Rob Foncannon, Owner – Foncannon CPA Group


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