Background:
Foncannon Tax & Financial Services built a successful accounting firm by word of mouth and a good reputation. Even still, Rob felt like their online marketing was holding them back. After hearing about StoryBrand, he knew that was his next step, and a mutual colleague referred him to me because I’m a StoryBrand Certified Guide.
Solution:
We rebranded his business as Foncanonn CPA Group to remove confusion caused by the “financial services” language. We followed the StoryBrand framework to clarify his marketing and launch a new website and a series of sales funnels. Then, we spent about a year training his internal team so they could manage his marketing.
Services provided:
Visual branding (Logo, Fonts, Colors, Icons), Brand messaging, Website design & content, Lead generators, Marketing videos, Email marketing, Marketing advisory services.
At first, I hired Nathan to help me with a new website. He wrote all of the content and created a blueprint for the site, and I had a local web company build it. I was trying to save some cash, but I didn’t like their work, so I hired Nathan to do the entire project. It turned out awesome so I had him build my sales funnels, and train my team too.
Rob Foncannon, Owner – Foncannon CPA Group
1B2132
Raisin Black
043A51
Indigo Dye
0AE7CA
Turquoise
F6F9FE
Ghost Smoke
FFFFFF
White
