Here’s a fun exercise, download this image and choose five words from it to describe how you want your brand to feel. I’ll wait… 🙂
Now look at your website and branding material, do they convey the words you chose?
If so, congrats! If not, you’ve got some work to do.
PS. Your potential customers are trying to decide if they should do business with you, and the only thing they have to go off of is your brand and marketing material.
