Case Study

Background:

Foncannon Tax & Financial Services built a successful accounting firm by word of mouth and a good reputation. Even still, Rob felt like their online marketing was holding them back. After hearing about StoryBrand, he knew that was his next step, and a mutual colleague referred him to me because I’m a StoryBrand Certified Guide.

Solution:

We rebranded his business as Foncanonn CPA Group to remove confusion caused by the “financial services” language. We followed the StoryBrand framework to clarify his marketing and launch a new website and a series of sales funnels. Then, we spent about a year training his internal team so they could manage his marketing.

Services provided:

Visual branding (Logo, Fonts, Colors, Icons), Brand messaging, Website design & content, Lead generators, Marketing videos, Email marketing, Marketing advisory services.

At first, I hired Nathan to help me with a new website. He wrote all of the content and created a blueprint for the site, and I had a local web company build it. I was trying to save some cash, but I didn’t like their work, so I hired Nathan to do the entire project. It turned out awesome so I had him build my sales funnels, and train my team too.

Rob Foncannon, Owner – Foncannon CPA Group

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Raisin Black

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Indigo Dye

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Turquoise

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Ghost Smoke

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Gunmetal

Background:

Solution:

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